Netflix has managed to annoy a good number of its users with an announcement about an upcoming update to its Windows 11 (and Windows 10) app: support for adverts and live events will be added, but the ability to download content is being taken away.

Netflix must realize that it’s a huge frustration for people who relied on offline downloads to watch content without internet access: on planes, trains, and campsites, and anywhere else where Wi-Fi is unavailable or unreliable.

There’s a small chance that Netflix will change its mind if it gets enough complaints, but the streaming service seems determined to add as many money-making features as possible, while taking away genuinely useful ones.

  • Optional
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    1687 months ago

    “What killed streaming?” - article from 2026

    • @Darkard@lemmy.world
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      7 months ago

      “millennials are killing the streaming industry”

      The next season of Bridgerton is cancelled because you selfish millennials wouldn’t drink your verification cans

      • Billiam
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        277 months ago

        Actually, that’s probably the one excuse that wouldn’t fly. The only company that cancels more stuff randomly and with no reason than Netflix is Google.

        • @snooggums@midwest.social
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          117 months ago

          All of the major broadcast networks have always canceled stuff as fast as Netflix, maybe faster since they sometimes cancel shows before the first season has completed airing.

          • Billiam
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            87 months ago

            Yes, but they had the veneer of “low ratings” to hide behind. Netflix cancels their content with no warning and no explanation.

            • PlantObserver
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              17 months ago

              Netflix has a more accurate picture of their user ratings for shows than Nielsen ever provided cable companies…

      • @CraigeryTheKid@lemm.ee
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        67 months ago

        I still love that verification can reference. It was actually quite a bit ago but keeps getting more and more relevant.

    • deweydecibel
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      7 months ago

      People have been making this comment for so long, with every anti-consumer change, and it’s never been true.

      Killing VPN usages didn’t do it, canceling shows didn’t do it, the splintering of offerings across multiple platforms didn’t do it, killing password sharing didn’t do it, raising prices didn’t do it, including an advertising tier didn’t do.

      And this will not do it.

      Hell, this is barely going to tweak the dial. The overwhelming majority of people don’t watch Netflix on the desktop app, why should they fear kick back from the few that do? All they’ll say is the mobile versions will still let you download (because those file systems are sealed away from the user).

      Consumers will accept anything if there’s no where else to get what they want. It’s why the “free market” has no power in the tech space: consumers are so addicted to their chosen platforms, apps, devices, and services that they will accept literally anything before they entertain the idea of using anything else.

      That’s partially why enshitification is getting so bad: there’s no punishment for it. Users will not move.

      • Optional
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        97 months ago

        It’s sort of like “Going All-In works everytime. Until it doesn’t”

      • @T00l_shed@lemmy.world
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        67 months ago

        Not enough uses for sure. I canceled all the shitty ones once they implemented these stupid as fuck changes.

      • @Beetlejuice001@lemmy.wtf
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        57 months ago

        It’s ads while I’m paying that would do it for sure for me. I think I pay $24 a month. About to go back to sailing the high seas regardless. Their content has been lacking for quite a while.

    • NutWrench
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      157 months ago

      Yup. Just surprised Pikachu faces all around at Netflix. “But we were assured by our marketing department that customers would just pay any amout we wanted!”

    • @linearchaos@lemmy.world
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      -27 months ago

      There’s not enough guaranteed margin in a single combined streaming and production house to feed the employees, investors, and media moguls.

      None of these companies are being outright assholes (well not more than normal). The business model is simply not sustainable and they’re doing whatever they can to slow the inevitable collapse. We’re producing 10 times the content we used to produce, and the revenue from the streamers is nowhere near enough to cover the bills.

      • @three20three@lemmy.world
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        27 months ago
        • Netflix gross profit for the quarter ending December 31, 2023 was $3.525B, a 44.02% increase year-over-year.
        • Netflix gross profit for the twelve months ending December 31, 2023 was $14.008B, a 12.54% increase year-over-year.

        What?

        • @linearchaos@lemmy.world
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          07 months ago

          Why would you use the gross numbers that don’t include the price of making the movies?

          Netflix is in reasonably green but it’s the only one

          Disney Plus is still in the red if you include their ESPN streaming.

          Warner/discovery/max is barely in the green at 100 million.

          • @three20three@lemmy.world
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            7 months ago

            Revenue in Q4 grew 12% year over year, to $8.83 billion, higher than Netflix’s previous forecast due to favorable foreign exchange rates and “stronger than anticipated membership growth,” the company said. Net income was $938 million, or $2.11 per share.

            • @linearchaos@lemmy.world
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              07 months ago

              I’ll give you the silver star for participation award. Now you want to talk about how they’re the only truly profitable company or does that straight too far from your agenda?

  • @henfredemars@infosec.pub
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    817 months ago

    Pirated movies don’t have this problem.

    I’m just saying, ruin your own service, and lose to pirates who can provide a better one for free.

  • @DestroyMegacorps@lemmy.ml
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    777 months ago

    These companies are gonna complain about piracy being so rampant while making their service so awful that piracy becomes a better choice

    • @_sideffect@lemmy.world
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      187 months ago

      As they always did and continue to do in all businesses.

      Look at food prices: Supermarket - We’re raising prices on 95% of items by 200-300%. People: Steal because they can’t afford basic food Supermarket: Shocked pikachu face

      • @Gestrid@lemmy.ca
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        7 months ago

        Supermarket: Shocked pikachu face

        Actually, supermarkets typically factor theft and other types of damages (ex. product broke in transit, came open, etc.) into their projected sales.

        • @_sideffect@lemmy.world
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          17 months ago

          Oh yeah? I didn’t know that (not sure why you were downvoted for stating a fact, people are weird here)

  • @Kekzkrieger@feddit.de
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    707 months ago

    I got Netflix stock, and i can tell you guys that stock is just going up and up.

    People rly are fking stupid

    • @yamanii@lemmy.world
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      77 months ago

      Yep, it’s why everyone is raising prices, introducing ads and stopping password sharing, Netflix was the case that proved it works, there was a dip but now they have more users than before it.

  • @InternetPerson@lemmings.world
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    607 months ago

    Install an android emulator. Problem solved.

    Start pirating again. Problem solved.

    Make your own movies and shows. Problem solved.

    Start a company, get rich, buy Netflix, problem solved.

    Stop watching stuff, do something else. Problem solved.

    Found a secret society, infiltrate politics worldwide, stir chaos and destruction, let the world burn and built a new Netflix from the world’s ashes where you still can download stuff. Problem solved.

    See? It’s not that hard!

    (In case it wasn’t clear, I am joking.)

    • @Dozzi92@lemmy.world
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      167 months ago

      It’s literally the thing that keeps me coming back (to the seas). I have paid for the services, and the service they provide has been steadily degraded. I still have Prime because they haven’t fucked up delivery to my home (yet), but I don’t even open the app on Roku anymore, I just download whatever it is, because I have no interest in dealing with their shit interface and then having to watch ads after.

      If a service can give me a simple, easy to use interface, good search feature, good quality, and decent enough content, you’ve got my money. That’s just too much to ask these days, so I’ll just donate to the site(s) that provide alternative services.

    • @InternetPerson@lemmings.world
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      7 months ago

      There is just that teeny tiny ethical problem of not paying the creators and distributors for something we enjoy. This becomes a practical problem as well. If they make less money, it’s likely that even more movies or series get killed or never even started.

      Idk what to do.

      • @NoTittyPicsPlz@lemm.ee
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        107 months ago

        The golden age of streaming is already over. Peoples wallets are getting tighter these days, but the value of what we are paying for is also declining. There is a lot less on Netflix now then there was 5 years ago and the cost has gone way up. They produce their own shows but then cancel them constantly, even if they have a decent following. Netflix has been putting in effort to make their service shittier and more expensive, removing features that people originally switched from cable to get.

        Netflix IS the content creator and yet giving them more money doesn’t seem to be making their content better or stop them from cancelling shows.

        Not to mention, some of these streaming sites allow you to “purchase” a movie, but then when they lose licensing to those shows it gets removed from your library. So there’s no value in purchasing digital content anymore because it can get taken from you at any time. Digital ownership has become a myth.

        If you want to support your favorite shows, purchase them on DVD or go see it in theater. Paying for a streaming service is only encouraging these companies to continue raising prices and reduce the value of the product you pay for.

      • @nBodyProblem@lemmy.world
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        7 months ago

        The fact of the matter is that people will happily pay for content if it is made available in a convenient and affordable way. Hell, many people will voluntarily pay artists for content that is available completely for free. That’s how patreon works, and there are self published authors approaching $1M/year in income due to readers choosing to support the author for their hard work.

        People have no issue paying content creators.

        Piracy rose to prominence in the 2000s because a few executives were funneling massive amounts of money into their pockets by the sale of CDs and cable services that were simultaneously expensive and inconvenient. The studios attacked pirates directly to little effect because you simply can’t stop the free dissemination of information among the public.

        Piracy almost completely died when streaming made the alternatives affordable, user friendly and convenient. In a world where the proliferation of streaming services is making content just as expensive and inconvenient as in the old days of cable, it’s only natural that piracy will once again rise to prominence.

        If they want to get paid, they simply need to stop fucking with the customer and offer a service people want to pay for.

  • j4yt33
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    467 months ago

    They’ve gone full circle at this point: it’s like paying for TV channels and piracy is looking really attractive again, even though Netflix was the reason many people stopped doing that initially (I assume)

    • @pelerinli@lemmy.world
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      57 months ago

      To be honest, I like watching SciFi and superhero movies yet cinemas are too expensive in my country. So, my fiance (Netflix) and I (Amazon Prime) bought thsse services and using together.

      But guess what:

      1. No HBO in my country, so no DC for me. Yet they are not selling DC to Turkey neither. So no DC movie for me after 2018(?)

      2. Both Netflix and Prime just puts their content, and forget the rest for Turkey. For example I couldn’t watch Mad Max: Fury Road one month ago

      3. They are doing some kind of censorship? You cannot watch too bloody, too sexual, too whatever content while there is no legal censorship on internet content. For example I can watch “Barda” (“at pub”) on Youtube but not on Prime.

      So yes, why I am paying for TV channels wtih ads?

    • @Dicska@lemmy.world
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      7 months ago

      Back then, when I wanted to watch a film, I checked Netflix first, then amazon video. I only reached for other sources if it was unavailable at both. Now there are way too many platforms to pay for, and they are getting way too shitty to pay at all.

      There was a time when I was even feeling good going “clean”. Now everything is dirtier than I ever imagined.

      • @kevincox@lemmy.ml
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        37 months ago

        Yeah, not only are there a dozen platforms that you need to search but they all suck. I have seen so many instances where people download videos for a vacation and then they can’t be played. I can’t even share screenshots to advertise the shows that you are selling to my friends for free!

        Funny enough when I have a video file sitting on my computer it just works, all of the time, super fast. And instead of using services that tell me what streaming platform a given show is on it is easier to use a service that tell me the infohash of the file.

    • NutWrench
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      17 months ago

      Yup. Cable TV was amazing back in the 1980s. Almost no ads and great content (I loved “Night Flight” on USA, especially). But it didn’t take them more than 10 years to ruin it.

  • @banana_lama@lemm.ee
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    397 months ago

    Took me a minute to figure out why these 2 updates would be bundled together. Must be cause if you downloaded something you’d be able to bypass their ads

    • @supermarkus@startrek.website
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      27 months ago

      Must be cause if you downloaded something you’d be able to bypass their ads

      They could also download the ads. People on an ad-supported subscription tier would probably expect that those are there.

      • @banana_lama@lemm.ee
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        17 months ago

        The ad design could link to the products and out of Netflix. So they wouldn’t get clicks

        Idk I didn’t have expertise in this space

  • @frostysauce@lemmy.world
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    387 months ago

    So they are introducing ads and removing the download option, both moves unfriendly to consumers. Sounds like they plan to do a “We’ve listened to consumers and” shelving one of those moves for later (probably the download option) when the hubbub over the worse option dies down.

  • @OpenStars@discuss.online
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    7 months ago

    “While downloads will no longer be supported, you can continue to watch TV shows and movies offline on a supported mobile device,” the Netflix document says

    So essentially Windows devices are no longer “supported” wrt this particular feature.

    It essentially means the Windows app will be little more than a wrapper for the Netflix website.

    It’s possible that the move means Netflix can save some money on licensing, which may cost extra if downloads are included – enabling users to take shows and movies around with them and watch them without an internet connection.

    So once again everything devolves down to licensing - i.e. it sounds like they were pressured into this hard choice to leave those users in the cold, which they did. Probably bc the user base of Windows phones is so tiny? (Edit: bc they are discontinued, though more likely they meant the desktop - i.e. laptops - sorry if I caused any confusion).

    Though that is one of the main advantages of Netflix these days, as opposed to e.g. piracy.

    TLDR: Ultimately it is yet more enshittification, and while due to licensing rather than Netflix, still it is Netflix users (on Windows devices) who will bear the burden.

    My advice would be to disable automatic updates and coast for a long while on the current app version, though that can be easier said than done due to multiple locations of automatic update settings. I have zero experience with Windows lately, but good luck if you want to try it!:-|

    • @Chronographs@lemmy.zip
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      167 months ago

      If there’s still downloads available on mobile it’s probably not licensing. Iirc the downloads were only available in shit quality anyways so as always, pirating is a better experience.

      • deweydecibel
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        7 months ago

        Only if the people that pirate the shows are able to obtain those higher quality downloads.

        As these platforms become increasingly hostile to users, they’re going to be well aware of the subsequent increase in piracy, and implement even more methods of preventing their content from being pirated.

        It will always be impossible to stop piracy completely, but you can make it increasingly difficult to obtain best quality.

        Keep in mind all of the various things that are starting to be implemented or suggested to ensure device/environment “integrity” in recent years. I promise a day is coming when Netflix and other streaming services will only allow streaming to “approved” browsers and devices, i.e. the ones that allow them to scrutinize every single bit of the stack down to the hardware.

          • @OpenStars@discuss.online
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            27 months ago

            It probably depends on what “working” means - it won’t ever stop piracy but if they can make things more difficult, then that fact alone gives them a woody.

            Also people trying to manipulate the corporate ladder - “hey let’s maximize our revenue stream by synergizing the… yeah just gimme a raise won’t’cha?” (and since they pay themselves, they won’t mind if they do… then use all their “initiatives” like this as justification for that fact). End-users aren’t the “customers” anymore these days, in giant megalithic corpos - we are the product that is sold, to whoever is willing to pay.:-(

            • @ReveredOxygen@sh.itjust.works
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              27 months ago

              It doesn’t really matter if you make piracy more difficult if you don’t make it impossible. Only one person has to figure out how to rip it, then everyone else can watch it

              • @OpenStars@discuss.online
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                27 months ago

                That’s why they will lose… but the authoritarians still keep trying, it’s just how they are built. They really aren’t intelligent enough to understand any other way, and those few who might seem not to care, being greedy enough to get what they can while they can, letting others deal with the fallout.

      • @OpenStars@discuss.online
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        7 months ago

        I am not certain I know what you mean.

        Netflix hasn’t given any reason for ditching downloads on Windows: when Windows Latest asked about it they were simply directed to the relevant support document, which confirms that a new app is “coming soon”, without the download option.

        The fact that downloading is still available on Windows is purely bc the update hasn’t rolled out yet.

        They think (unproven) that this radical change might be due to the cheaper licensing options if they remove the ability to download. A cost-benefit analysis where Windows users will either take it and like it or else who cares about Windows mobile users anyway if they leave. Either way, a victory for licensing companies, or they’ll spin it that way regardless.

        My worry is that it will embolden them to go still yet further, making it harder on both pirates and paying customers just bc they can get away with doing so.:-(

        • SaltySalamander
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          7 months ago

          who cares about Windows mobile

          This isn’t about a Netflix app on Windows Mobile. It’s about Windows, the desktop OS app.

      • @QuarterSwede@lemmy.world
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        7 months ago

        This is part of why I like Apple TV+ so much. I watched two episodes of Slow Horses in 1080p HDR on my iPhone while in an airplane. It was fantastic.

      • @OpenStars@discuss.online
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        17 months ago

        I presumed it meant existing ones, even if they are no longer making new ones. But yeah, I see you are right, it does seem about the desktop, or presumably meaning laptops that could go offline.

              • @OpenStars@discuss.online
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                27 months ago

                That refers to 8.1 Update 2 (8.10.15148.160), but down under Versions, it mentions an NT 10.0 with an EoL date of January 14, 2020 and the footnote says:

                Originally scheduled on December 10, 2019, but delayed following one more security update due to the release of iOS 13.3. Supported until January 10, 2023 via the paid Extended Security Updates service.

                And even then people could still hold onto their old phones (though I’m not sure if Windows allows bootloader unlocking and custom ROMs as readily as Android). I keep mine until the battery gives out, many years after purchase - even if only as a media device after removing the SIM, like to control casting to my TV. 8 years is actually normal for me.

                Anyway, you are right I bet they were referring more to laptops with a desktop Windows OS.

    • deweydecibel
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      7 months ago

      “While downloads will no longer be supported, you can continue to watch TV shows and movies offline on a supported mobile device,” the Netflix document says

      So essentially Windows devices are no longer “supported” wrt this particular feature.

      If I had to guess, it might be because the people that pirate Netflix shows may be doing it from the Windows app using the download feature. After all, you have full access to the file system on Windows.

      Meanwhile, iPhones have always been locked down to prevent the user from accessing the file system, and Android in the last couple versions has locked its file system down too, while Google continues to become increasingly fierce in trying to detect and block anybody with a rooted device.

      • @OpenStars@discuss.online
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        7 months ago

        Android in the last couple versions has locked its file system down too

        Really!? I’m a bit behind, but somehow this surprises me. I mean, not the intention, bc Google’s motto these days is “definitely be evil”, but that it had gotten this far this fast.

        Anyway at a guess all you’d have to do is download whatever you want, then root, profit, then turn off root and it wouldn’t even know? Plus the tons of ways that you can do things without even needing root access these days, and I haven’t even mentioned yet a custom ROM. And ofc piracy, where someone else obtains the video files, e.g. ripping from a physical medium. So they will most definitely lose that flight. And in the meantime, the most honest customers are the ones who suffer.

        Overall I just chalked this up to: anyone who uses Windows (or iOS) basically is at the mercy of profit-seeking behaviors. You will own nothing, and like it - or else!:-(

          • @OpenStars@discuss.online
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            27 months ago

            Thanks for sharing!

            Oh wow, so much going on there.

            What if a malicious app decides to place child pornography or a crypto mining whatever onto your device - but since its space is “private”, can unethical people now legally do that, and simply blame that Google wouldn’t let them see into the space, hence they “did not know that it was there”? This would seem to open the door to so very many problematic issues…

            On the other hand this seems related solely to “external” storage - I haven’t used external storage on an Android for… actually I’ve never used it iirc. For this Netflix case, would they disallow downloading onto your device unless you have an external SIM? Also, if you used external storage, then how da fuq could they control you popping that external storage into some other device entirely, like a rooted device with a custom ROM!? It would have made so much more sense for internal storage… or possibly I am missing something there.

            In any case, that sucks that Google seems more and more to be buying into the “walled garden” philosophy - you know, “for your convenience”, aka selling YOU as the product to the investor class.:-(

            A quick search seems to suggest there is no known way around this, except to use an older Android OS:-(. I would hope that this would absolutely wake people up to realize why Google cannot be trusted - as if what happened to searching wasn’t enough on its own.

            • morriscox
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              7 months ago

              Possession of stolen items and/or child porn is all that is required, no matter the reason. Crypto mining would probably be considered a you problem, unless your phone is owned by an employer. Each app has its own storage and can access shared storage.


              https://developer.android.com/about/versions/11/privacy/storage

              Access to data directories on internal storage

              Android 9 (API level 28) started to restrict which apps could make the files in their data directories on internal storage world-accessible to other apps. Apps that target Android 9 or higher cannot make the files in their data directories world-accessible.

              Android 11 expands upon this restriction. If your app targets Android 11, it cannot access the files in any other app’s data directory, even if the other app targets Android 8.1 (API level 27) or lower and has made the files in its data directory world-readable.

              • @OpenStars@discuss.online
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                17 months ago

                But these rules only seem to apply to apps that follow the rules. Or perhaps on an OS that does so. Hence a custom ROM would be able to bypass it, or connecting the external storage to a computer via USB or some such? At which point it seems needlessly restrictive. But, I am no expert, and it would indeed increase security for a naive user, so likely that’s what they are aiming at.

                • morriscox
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                  27 months ago

                  The OS seems to enforce this but is above my pay grade. A custom ROM no doubt would work.

      • Richard
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        17 months ago

        while Google continues to become increasingly fierce in trying to detect and block anybody with a rooted device

        While that’s true, I don’t think that anyone is able to tell at this time whether such efforts will ever become effective. Atm, we have things like GApps, so this is a non-issue.

    • AChiTenshi
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      47 months ago

      I wish this was limited to just windows phones. My travel device, a windows laptop with a removalbe keyboard, will no longer be able to download shows. Which means no more Netflix on airplanes for me.

      • @OpenStars@discuss.online
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        27 months ago

        I’m sorry to hear of your loss:-(. Ironically, mobile devices using iOS and Android look to still allow downloading.

        Is it possible to simply not update the Netflix app on your laptop?

        It really is sad when they push people to use piracy methods, even for things that we would have had access to using totally legal means, but which they choose to no longer support:-(. e.g. in the olden days, it was legal to rip a copy of a CD or DVD for your own purposes, so long as you did not distribute it and thereby prevent a sale to keep the industry running. Whereas by no longer allowing even temporary downloads, Netflix is keeping their same price but now delivering less features in return, which may lose them several customers.

    • @fluckx@lemmy.world
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      17 months ago

      Is Windows mobile still a thing? I thought they meant the app in the windows store ( desktop/laptop).

      Last time I saw somebody use a windows phone was 10 years afk :/

      • @OpenStars@discuss.online
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        47 months ago

        Let’s not pretend that an “average” mobile user is capable of doing that?

        Which is why we need to help one another to get there:-).

        • deweydecibel
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          27 months ago

          If we’re talking about mobile, the Jellyfin app lets you download to the device already.

          If we’re talking about laptops, as far as I’m aware, the Jellyfin desktop app doesn’t have a download feature.