Parmigiano-Reggiano makers are putting edible microchips the size of a grain of sand into their 90-pound cheese wheels to combat counterfeiters::Italian Parmigiano-Reggiano makers are using microchips to verify the authenticity of their products and thwart scammers.
I got to admit, Italians inventing Cheese DRM, wasn’t on my 2023 Bingo card.
You wouldn’t download rigatoni
I would try really hard to do that
I would try really hard
Good, 'cause you’d need to!
Bolognese always clogs my fiber lines. Do not recommend downloading.
Blockchain-based cheese DRM! 😂
DRM? More like DOC!
For fucks sake… This is literally about an RFID sticker that is put on the outside of whole cheese wheels.
So unless you buy whole 40kg wheel and then eat it with the rind… you are not eating any.
And also fuck that article for even mentioning that.
That makes it sound like the “edible” aspect of this is just an anti idiot feature. *Or just “printed” on it.
Either way, pointless article.
I believe regulations require that everything you put in or on food is technically editable. Like the paper stickers on bread or produce. They are disgusting, but if you or your child accidentally eats them, they are fine.
Those tiktokers eating the plastic around fruit chews are vindicated!
Alex Jones will yell about the headline and say Soros is microchipping food and if you eat cheese the 5g vaccine will do a false flag and turn the frogs even gayer.
I mean the top comment here didn’t even read the article to find out there’s no risk of them ingesting it unless it’s done on purpose after they purchase the entire wheel, they just read the headline and implied what it suggested without actually learning the full truth.
Alex Jones makes money on being a walking, talking “clickbait headline”. And people are so addicted to the dopamine they get from feeling “smarter” than other people (after being dumb all their lives because the American school system has been designed to fail them) that they huff his words like a drug.
Smug superiority is addictive.
Some recipes use the rind too, check this other comment here…
unless you buy whole 40kg wheel and then eat it with the rind
Haha no of course not…
lol right? I would never lol, that would be like, too much? Would it be too much? Honestly we may never know
It would probably last you a decade even if you really eat a lot of parmesan
You severely underestimate my cheese eating ability
I seriously love parmesan. I always buy it fresh and grate it myself. I know pretty well how much cheese is reasonable to eat in a sitting. 100g is insanely much for one serving, but you could distribute it over the whole day. If you eat 100g of parmesan each day, 1kg will be gone after 10 days. That means eating 40kg takes 400 days, or a bit longer than a year.
Being a bit more realistic easily allows you to stretch that wheel of parmesan over the span of a decade, even if you seriously love the stuff.
I’m perfectly aware that you’re not being entirely serious but I just can’t let it stand like that.
shifty eyes Yes, 100 grams is quite a lot. Yes. Indeed. Quite right.
When I was a kid we’d grate 200g for 4 people. I take a bit less nowadays than what I would get as a kid but some people still look at me funny. I think 20-30g is a regular serving.
Some people add the rind to broths.
If your soup or sauce sparks a little bit next time, you’ll know, lol.
If I run low on health and have to eat several dozen cheese wheels, will the authentic DRM ones provide a greater HP boost compared to the generic cheese wheels?
Actually an “HP boost” refers to using fake Hewlett-Packard ink cartridges that circumvent their ink-jet printer DRM. 😁
its funny that some ppl are paranoid that bill gates is trying to microchip them with a vaccine when they probably already have been by the fucking itailians
I guess in that case I should probably seek out the counterfeit versions of it since they’re now apparently better than the originals.
What?
Where in the article did it mention that the counterfeit versions are better than the originals? I didn’t see a comparison of quality at all (maybe I missed it?).
I think it’s more than the counterfeit versions have gotten so good and/or cheap that the genuine manufacturers feel the need to compete by placing microchips in their cheese rather than improve their own or bring down the price.
Counterfit parm is trash. Not even close to authentic parm.
rather than improve their own or bring down the price
Improve it how? Authentic parm is in ultra-high demand BECAUSE IT’S SO GOOD. The price is due to the demand. They can’t make it fast enough. Why would they lower the price when they are already selling all they make? You lower the price when people aren’t buying.
You’re talking about market economics on a site full of tankies.
Well the counterfeit versions don’t have microchips in them.
Neither does this cheese, if you read the article the microchips are in the casing
And if you read the article, it says the chips are edible. The casing in edible and is frequently eaten. The casing is milk protein.
Not really putting them “into” their cheese, just the labels that bind with their outer casing of the cheese wheel. Still neat.
They are being placed on the casein label, a food-safe label commonly used in cheese production, which is placed on the cheese wheel.
Okay…
That still begs the question, why are they considered edible? Are people eating the labels? 🤔
Yes. Casein is milk protein. I buy a lot of aged cheese and sometimes I’m lazy cutting it up and leave some casein on.
Interesting. So how long before you become an official scannable wheel of cheese? 🤔
Could he claim to officially identify as a parmigiano reggiano cheese?
Not sure, we should cut him open and taste to confirm.
Probably because otherwise people would be like “yOuRe PuTtInG mEtAl IN mY cHEeSe”
If I can make cheese good enough to pretend that it’s another brand, I’m gonna just slap my own label on it
You can make great cheese, but you can’t fake 900 years of experience and the brand recognition that goes along with it. That’s why people illegally put the parm label on cheese that is not parm.
It’s not a brand name but a regionally protected signifier. Like champagne.
Lol, cheese DRM. Just when I thought more DRM was impossible.
To save you a click (although none of the other commenters seem to have read the article anyway): The microchips aren’t embedded into the actual cheese that you eat, but are part of the label attached to the outside rind. Nobody will be eating microchips.
if people who is eating them cant tell the difference than whats the point
Probably to protect the “brand” at places that actually care about advertising what kind of cheese they have
You really don’t want to buy counterfeit food.
Could you please elaborate on that
My friend, it’s food. You put into your body. Do you really need to ask why it’s a huge breach of trust?
But putting microchips in your body is ok? Seems to me the counterfeit cheese is now better for me.
I see your point, but both wheels are questionable in different ways.
OMG! That’s what those crystals are!
What are you talking about, Jesse?
I use chilli powder as my signature yo
Next up. Improve your wireless network with cheese.
Introducing: the Mish network!
TIL that counterfeit fucking cheese is a thing.
Well one wheel of the cheese costs $1000
I know a bloke who’ll just squash a load of cheddar together for you for about 40 bucks. We call him big cheese.
Can’t wait for the nutcases to come out of woodwork and claim this is a way to control the population 🙈
Great, now I can scan my poop.
