Kellogg’s is waging a war here over Tigre Toño and Sam el Tucán.
A 2019 policy requires companies that make unhealthy foods to include warning labels on the front of any boxes they sell in Mexico to educate consumers about things like excess sugar and fat. Any food with a warning label — like Kellogg’s Fruit Loops or its Frosted Flakes, which typically contain more than 37 grams of added sugar in a 100-gram serving — is also banned from including a mascot on its packaging.
“% daily value” is supposedly something like “percent recommended daily value” and it’s a bizarre balance between minimum to avoid deficiencies and maximum to avoid overdose as determined by a board of corporate employees with no training in medicine, diet, or nutrition
so, while there’s no minimum for “total sugars”, most who are actually trained in diet and nutrition seem to agree you really shouldn’t be going over 25–30g total sugars …
FDA does provide a daily value for “added sugars” – 100% daily value is 50g (10-ish teaspoons) which sounds a little excessive to me …
At least it sounds almost reasonable if the sugar comes from fruits. That’s roughly the amount (25g sugar) you ingest when eating 2 apples.
Thank you for the interesting, but concerning answer.