They’re not going to pay extra multiple times to multiple companies because they made a single sale.
The premise is that the package is ads that resulted in a conversion are paid higher. It’s not an individual ad that creates a conversion is singularly billed higher. It’s an ad package where a conversion happened, therefore a higher price for that entire package.
But you can’t know a conversion happened due to a specific ad package unless the customer interacts with an ad from that package.
And platforms can definitely give you detailed enough metrics to know how many conversions happened due to customers interacted with your ads. It’s part of what tracking cookies are for.
And platforms can definitely give you detailed enough metrics to know how many conversions happened due to customers interacted with your ads
Yes that you got a sale and they proved it is why you had to pay more. Every ad doesn’t cause a conversion. But the more ads show can cause more conversions.
The premise is that the package is ads that resulted in a conversion are paid higher. It’s not an individual ad that creates a conversion is singularly billed higher. It’s an ad package where a conversion happened, therefore a higher price for that entire package.
But you can’t know a conversion happened due to a specific ad package unless the customer interacts with an ad from that package.
And platforms can definitely give you detailed enough metrics to know how many conversions happened due to customers interacted with your ads. It’s part of what tracking cookies are for.
Yes that you got a sale and they proved it is why you had to pay more. Every ad doesn’t cause a conversion. But the more ads show can cause more conversions.