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Gaming company Activision Blizzard UK Ltd said the ad promoted the 18-rated video game and was therefore targeted at adult audiences only, who had a higher tolerance for irreverent or exaggerated humour.
Perfect response IMHO. Polite version of “dudes buy yourselves a sense of humor”.
But people need something to be offended about. Won’t you think of the busybodies?
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I think it would’ve been in pretty bad taste to have an ad showing imposter security guards demanding a woman strip down and then vocalizing a sexual innuendo. I feel a huge part of why this is being perceived as toeing the line as opposed to blatantly over it is because the ad involves a female security guard and a male victim




