

It’s not good. Sometimes the only computer a kid has is a chromebook because their parents got it for them for school. I’m seeing more and people just don’t have computers at all. PC isn’t moving fluidly to the next generation as a result. I’ve told parents about steam deck hoping they’ll pick that as their kid’s game console, but it’s not as easy as when I was a kid where you just had a computer anyway and it was about if it could play the game you wanted to play. With the indie scene that concern when away a lot, but now a lot of kids just don’t have PCs
Ads are super effective. If you have something to buy, but you don’t know much about it, you will tend towards buying the thing that was advertised to you more often than not just because you are more familiar with it over other things. You might not stick with it, but being the first thing someone tries is huge.